Being-Social '10 - Social Media Grows Up May 13, 2010

Although Social Media morphs daily, what is clear is that it is here to stay. Organisations that ignore it do so at their peril. They are missing an opportunity to engage directly with customers, gain feedback in real-time and build significant value.

Being Social ‘10 is a half-day conference & masterclass that will provide marketing, advertising, PR and corporate communications executives with the know-how necessary to develop, execute and manage a social media strategy that delivers value.

In an afternoon packed with insightful and instructive case-studies delivered by digital media specialists and clients at the helm of social media initiatives you’ll learn where to start, what to do, what works, what doesn’t, and what tools to use. Our aim is to make you social media savvy by sunset!
The afternoon is divided into 3 sections specifically designed to help you understand:

How is social media is changing – what’s possible now,
How to develop a Social Media strategy and execution plan,
How to establish your ROI – accountability & measurement,
Bonus Panel: Social Media in Politics.

1. How is Social Media changing – what’s possible now?
A look at how the Social Media landscape is changing and what will soon be possible. Amongst other things, we’ll be examining the importance of context – how are you accessing social media?, what part does location & timing play?, what part do real friends & virtual friends play? etc

2. Strategy & Execution
Developing a strategy: What are your business objectives? Which of them can be addressed by current social media initiatives?

Execution Plan: Choosing the right tools, platforms & resources to execute & manage that plan (monitoring, engagement, promotion)

3. ROI: holding Social Media accountable
How does Social Media ROI work?
- Campaign ROI – click thoughs, conversions, etc over a specific activity period.
- Building long terms assets – ie things for which the value accrues over time
(e.g. better google ranking, building up a facebook group, etc.)
Meaningful Measurement:
- What you’re measuring (e.g. sentiment, influencers, reach) & why
- Which tools to use

4. Bonus Track: Social Media & Politics
Given the timing of the election we are also feature a special political panel to analyse how social media was used to ‘win’ (and lose) the election.
Whoever wins the election it’s clear this election is going to be the 1st ’social media election’.

Being-Social is not ‘another social media conference’ – it’s a practical guide and insight at how your organisation should be using social media to create value.

Enquiries
Phillip Hofmeyr (+44 779 504 7777)
[email protected]

For more details, visit the event website: http://bit.ly/duSlB2

Or to register visit: http://bit.ly/a4lCoh

(For a 15% discount to the event, use discount code LondonTech_BS10)

Official Website: http://bit.ly/duSlB2