Beers & Innovation 14: VRM March 18, 2008

At the next event, we’ll be tackling the topic of VRM, vendor relationship management. Turning traditional relationships between individuals and companies on the their head, VRM promises a future where we’ll decide when and how brands get in touch.

The goal of VRM is to improve the relationship between Demand and Supply by providing new and better ways for the former to relate to the latter. In a larger sense, VRM immodestly intends to improve markets and their mechanisms by equipping customers to be independent leaders and not just captive followers in their relationships with vendors and other parties on the supply side of the marketplace.

For VRM to work, vendors must have reason to value it, and customers must have reasons to invest the necessary time, effort and attention to making it work. Providing those reasons to both sides is the primary challenge for VRM.

The panel will feature the UK’s leading thinkers on this subject:

JP Rangaswami - CIO BT andConfused of Calcutta
(Unfortunately, JP has been called away on other business so will not be attending)

Jeremy Ruston - Head of Open Source Innovation, BT, and author of TiddlyWiki

Adriana Lukas - Media Influencer and Big Blog Company

Alan Patrick - Broadstuff and Broadsight

More details and panellists soon…

Price: £25
Booking: At present, bookings must be made via email to Ingrid Fiszpan - [email protected] - who will contact you for further details, or by phone to +44 (0)20 7915 5412 during office hours. Only credit cards can be accepted for payment.

Official Website: http://nmk.co.uk/2008/02/12/beers-innovation-14-vrm/