Unit 33, The Trocadero
London, England W1D 7DH

NMK is a knowledge-sharing hub for businesses and individuals working in digital media. We are an independent, not-for-profit organisation that aims to bring together people, opinions and ideas for the benefit of the industry.

The twelfth session in our evening discussion and networking series turns to innovation in PR. In a world where consumers are making up their own minds about the worth of companies, products and services, and where the CEOs and product managers of companies are creating their own presence online and interacting directly with their customers, how has PR changed? And what is its proper role?

The Panel

Roger Warner (chair) is a director of Squiz.net, a company that helps organisations work with its own open-source content management system. So what’s he doing on a panel about PR? Roger has over ten years of corporate communications experience, including spells as head of web development at Airbus and PR Director for IBM Europe.

Drew Benvie is the man behind The Blog Consultancy - one of the best-know PR blogs in the UK - and advises his clients at Hotwire PR on the use of social media.

Will McInnes is co-founder of Nixon McInnes. A ‘net native’, Will’s job is to come up with clever web strategies for clients that actually respond to real-world business and marketing needs.

Sarah Ogden is MD of Sussex-based PR firm Midnight Communications, first PR consultancy in the UK to specialise in digital media.

Cost: £25

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Added by Michhardi on October 2, 2007