SEE WHAT I MEAN: HOW TO USE COMICS TO COMMUNICATE IDEAS
Kevin Cheng, Raptr
Comics are a unique way to communicate, using both image and text to effectively demonstrate time, function, and emotion. Recently, we've seen comics in use by startups to explain their products, by Google to market their new browser and even by the U.S. Navy to promote and explain a carrier landing in Japan.
Just as vividly as they convey the feats of superheroes, comics tell stories of your users and your products. Comics can provide your organization with an exciting and effective alternative to slogging through requirements documents and long reports. In this presentation, Kevin Cheng, author of the upcoming book by the same title and OK/Cancel founder/cartoonist will discuss how you can use comics as a powerful communication tool without trained illustrators.
The presentation will discuss
* a method to document your organization’s work, ideas and vision in a way that any project teammate, customer or manager will readily understand and consume
* putting the "story" back in "storyboarding" and really describing the user experience from the users’ perspective
* where other organizations have used comics in their product life cycle
* how comics can be used as a way to engage users early and solicit their feedback
* the properties of the comics medium that make them so much more than either words or pictures, based on Scott McCloud's seminal work in the field
Illustration skills are completely optional for this presentation.
Kevin Cheng was one of those kids who missed the memo to stop drawing after the first grade. Nowadays, he splits his crayon time between many endeavors. He is the Director of Product Strategy at Raptr, a videogame social network, the co-founder and artist for OK/ Cancel, a webcomic on user experience, and the co-founder of Off Panel Productions, an online comic publishing network.
Kevin previously exerted his crayon prowess at Yahoo!’s Brickhouse incubator where he designed Pipes and Bravonation, and at Yahoo! Maps, Yahoo! Local, Adaptive Path, and Trilogy.
He holds a Masters degree from University College London in Human Computer Interaction and has presented on strategy and design topics at numerous conferences including the Information Architecture Summit, the User Interface Conference, and South by Southwest.
Kevin blogs at kev/null and has been known to Twitter. One day, Kevin hopes to be able to answer all questions related to design by simply referencing comic strips.
Official Website: http://www.baychi.org/program/
Added by kevnull on September 25, 2008