In a climate of increasing economic uncertainty, it is vital for businesses to be able to acquire new customers and grow whilst reducing costs. Our one day B2B Digital Marketing Conference aims to show how digital channels can work to achieve this, whilst also guiding you through the technological advancements which have made it possible to more effectively engage with your clients.
Led by a panel of digital experts, the day will focus on online acquisition, conversion and retention of customers through the use of various digital channels including search, email, social networking, web 2.0 and mobile. Keynote speeches from experienced consultants who have worked with a range of clients will be supplemented with in-depth case studies, provided by organisations including 3M, Bottomline Technologies and The Law Society, to provide cutting edge insight into the issues faced, and how overcoming these issues can lead to measured benefits and dramatically increased ROI.
The day falls into three sections:
• Acquisition – we will explore the importance of a consistent, integrated marketing approach and how engaging with your customers and involving them in your marketing activities can boost acquisition
• Conversion – while email and newsletters still play a vital role, this section will consider how the landscape is changing as prospects prefer to drive information themselves. We will be considering the impact of blogs, RSS feeds, micro-blogging and content hosting sites like YouTube on B2B organizations and the opportunities they create
• Retention - this session looks at how organisations use digital techniques to offer different levels of service to customer groups and explores the wide range of retention tools available. From personalised web profiles to communities and email marketing, we will look at how different organisations extract maximum customer value.
WHO IS THE COURSE FOR?
Digital Marketers, Marketing Managers, Sales Managers and E-commerce managers working in B2B organisation. Anyone involved in planning the business/marketing/sales strategy for B2B organisations.
09:00 - Registration and Coffee
09:25 - Introduction
Ashley Friedlein, CEO, E-consultancy
09:30 - Keynote - Acquiring B2B Customers Online
Thom Poole - Jack Marketing Solutions
10:10 - Case Study – E-consultancy
10:40 - Case Study – eOffice
11:10 - Tea / Coffee
11:40 – Keynote - Converting B2B Customers Online
Mike Teasdale - Harvest Digital
12:20 – Case Study – 3M
12:50 - Case Study – Bottomline Technologies
13:20 – Lunch
14:20 – Keynote Retaining B2B Customers Online
David Hughes - Non-line Marketing
15:00 – Case Study – Law Society
15:30 – Tea/Coffee
16:10 - Case Study – Financial Sector - TBC
16:40 - Panel Session – Making online work for B2B
17:00 – Drinks Reception & Networking
Added by e_consultancy on October 10, 2008