Avangate SKY Tour Event - Selling Software and SaaS in a World of Many Channels, Many Models - New York November 18, 2011

Featured Speaker: Brian K. Walker - Vice President, Principal Analyst - Forrester Research, Inc.

Theme: Selling Software and SaaS solutions in a World of Many Channels, Many Models

The software market today is driven by the rise of cloud computing, forcing independent software vendors (ISVs) to fight commoditization-driven margin pressure, expand to new channels and markets, and move to "frictionless" self-service transactions. These new delivery models have irrevocably altered how software is developed, distributed and consumed.

You will be provided an in-depth analysis to help you:

- Better understand the rapidly changing nature of how software and SaaS solutions are being sold both online and through channels
- Anticipate the evolution of your selling channels, still representing over 50% of how software is sold, and how to and optimize your channel revenue
- Incorporate a broader perspective of eCommerce into your strategy. We'll explore how to make the most of the disruptions being caused by the rapid change of how software is delivered and consumed

Why you should attend

- Learn what makes online commerce effective in your strategy and how to anticipate its future impact on your business
- Learn online and channel concepts that you can apply at your company
- Connect with other software and SaaS vendors who are building their business online
- Enjoy a great lunch at a fantastic restaurant

To register, please visit the event website: http://www.avangate.com/lp/event-skycommerce-new-york.html

Official Website: http://www.avangate.com/lp/event-skycommerce-new-york.html