Author Noah Alper, 'Business Mensch' February 25, 2010

Alper writes about the power of integrating life experience and spirituality into one's path as an entrepreneur. Due to his own success, Noah's New York Bagels was sold for $100 million seven years after its creation. "Business Mensch" is a quick-reading business memoir with both personal and spiritual advice on how to be a "business mensch" (an "honorable, decent person"). He suggests having a little chutzpah, treating both employees and customers right, and taking time off when necessary. This book is about achieving financial success while remaining loyal to timeless values.

From Publishers Weekly - This earnest book shines with Alper's conviction, business savvy and decency; while he acknowledges the joys of a financial success, he ends with his eyes on the prize: What's important is providing for your family, conducting yourself with integrity and living a life of meaning.

Co-sponsored by the Commonwealth Club of California and the Harvard Club of Silicon Valley.

Official Website: http://www.paloaltojcc.org