Author Dan Kennedy (McSweeneys.net) Reads/Signs "Rock On" February 27, 2008

Mister NYC humor writer and McSweeneys.net funnyman ventures west to read from his new book "Rock On: an Office Power Ballad" -- the equal parts funny and saddening memoir that reads like an all-access pass to the hilariously disastrous idea of hiring Kennedy on to work in the advertising department of Atlantic Records in New York just as the business was falling apart.

"Seeing the world through Kennedy is like smoking some magical drug that makes everything hilarious in ways that cannot be explained. The death of rock and roll should be heartbreaking. But when living it through Kenndy's eyes, it becomes the funniest thing that's ever happened." —Scot Armstrong, screenwriter, Old School

""Dan Kennedy is the laugh-out-loud Proust of American post-youth strivers. In Rock On he cements his status as master of the hysterical inner monologue, laying bare the music biz with an effortless, beyond-hip immediacy that is impossible to resist."—Jerry Stahl, author of I, Fatty and Permanent Midnight

Official Website: http://rockonthebook.com/