Association for Strategic Planning - Early Start-up Strategies September 22, 2010

Anti-Aging Games, LLC won the 2008 USC Business Plan Contest hosted by The Lloyd Greif Center for Entrepreneurial Studies and The Center for Technology Commercialization at USC. The company competes in the brain fitness industry by providing fun and easy online games based on proven cognitive training techniques to stimulate brain activity for healthy people over 40 years old. Games are designed by Nolan Bushnell, Founder of Atari in collaboration with a team of expert neurobehavioral scientists.

Elizabeth Amini will give an overview of the business model and strategy of Anti-Aging Games, share how she saw an opportunity and focused her business plan on a growth opportunity - the aging population. She will share surprising lessons she learned from launching her startup and discuss the differences between a corporate mindset and a startup mindset.

This is a great opportunity to discuss a variety of issues faced by an early-stage start-up with a socially responsible entrepreneur who has successfully founded three companies.

Official Website: http://www.strategyplus.org/chapters/OrangeCounty.php