Orlando, Florida

What is ASI?
Advertising Specialty Institute – or ASI – is the largest media and marketing organization serving the advertising specialty industry. But what, exactly, does ASI do? To understand that, as well as ASI's mission, you should know a little bit about promotional products and the major participants involved in the industry.

Promotional products are practical, entertaining, or decorative products imprinted with an advertiser's name, logo, slogan, or message and given away. Think of all those freebies like mugs and T-shirts you get at trade shows. These products are kept by recipients, offering great exposure for the advertiser's message.

The two major players in the advertising specialty industry are suppliers (importers, manufacturers) and distributors (sellers). Supplier firms use ASI print and electronic resources to market products to distributor salespeople, while distributor firms use ASI print and electronic resources to locate supplier firms and to market services to endbuyers (promotions and advertising buyers).

ASI's mission, then, is to bring together these participants by providing catalogs, information directories, newsletters, magazines, Web sites and databases, and offering interactive e-commerce, marketing and selling tools.

Quick facts
Advertising specialties are useful or interesting items or merchandise, usually carrying an imprinted advertising or promotional message, given with no obligation. Also known as giveaways or promotional products ASImembership includes over 27,000 distributor and supplier firms of advertising specialties.

Distributor firms use ASIresources, which contain nearly every product in the industry, to locate supplier firms and to market services to end-buyers In 2011, sales of advertising specialties were $18.5 billion.

Orange County Convention Center
9400 Universal Blvd, Orlando, FL 32819
Contact: David Ram
Phone: 3105380655
Email: [email protected]

Official Website:

Added by David Ram on December 27, 2012

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