City Road
London, England EC1V 2TT

Media is changing; the vast and diverse nature of content, the method of engaging this content, and how the public perceives it.

We are living in an age of vast arenas of information and entertainment. Television, computers, mobile phones, iPods and a multitude of yet to be invented devices; all are positioned in various value chains containing all sorts of content intertwined within them.

This breakfast seminar will give a high level overview in to the mobile world from things such as ‘off-deck’ through to the iPhone. It covers everything from industry trends and terminology such as ‘3G’ and ‘Android’ through to content distribution, rights management and mobile marketing. By the end of it you will have an understanding of an increasingly complex, yet fascinating industry.

Marketing Directors
Account Managers and Directors
Brand owners
Content publishers
or anyone that wants to get a firm understanding of how mobile is entering the mainstream media channels and is becoming much more than purely a communication device.

After attending this Breakfast Briefing you will be able to:
Identify key industry trends and be better prepared to position your company to capitalize on the emerging mobile channel.

Understand terminology differences and why various stakeholders in the value chain are relevant for your business.

Be able to speak educationally about the sector and determine whether its an area for your company to be investing in.

What is fact vs what is fiction within the world of the mobile device as a medium.

Who are the key players in the industry that you need to know in order to enter the mobile market.

What a key mobile content success story is along with insight in to all the trials and tribulations that made it happen.

How the mobile industry is going to continue to evolve and the business models associated with it.

8:30 - Registration/breakfast
8:45 - Keynote – Dave Lipp, ShoZu
10:00 - Tea/coffee and networking
10:30 - Close

Dave Lipp has been directly involved in this ‘converging’ industry for the past eight years; currently running his own consulting company. Current and past clients include T-mobile, Electronic Arts, Sony Pictures and ShoZu advising both on mobile content distribution and formulation of new business strategies. Before starting his own company he worked for Telecom New Zealand and Bell Mobility where he held various sales and marketing functions within mobile content.

Dave has an MBA from Erasmus University in Rotterdam, NL and originally hails from Toronto, Canada.

Official Website:

Added by e_consultancy on September 3, 2008

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