New York, California 10001

What’s the difference between a Lincoln MKX and a Ford Edge? Marketing! The cars are virtually identical, but the Lincoln retails for $12,000 more. When you start to use the same marketing tactics the big companies do, your little silent nonprofit auction can start to realize some impressive gains. For some organizations, modest gains of 5% can mean thousands of dollars to your bottom line.

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Added by TechSoup Talks on February 29, 2012

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