An Evening with Chip Conley-NYTimes Best Selling Author, Founder JDV October 16, 2012

Strategy Lessons from the Real World-
Applying Maslow's Hierarchy of Needs Saved My Company

After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly under capitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. Chip's talk will explore how his company overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as key Business Relationship Truths with Employees, Customers and Investors.

Chip will relate how his concepts is relevent to companies like; Google, Netflix, Harley-Davidson, Apple and others that Chip explored his Peak Performance work with and has helped create similar mind-sets that continue to create growth and a positive work environment. Part memoir, part theory, and part strategy application Chip's talk will explore how leaders must understand, measure and use the factors that motivate their teams, if their strategic plans are to be successful. Conley learned that personal transformation and corporate transformation are not all that different, and that Maslow's ideas, when strategically applied, brought about a resurrection in Conley's business.

Join us for this inspirational exploration and dialogue with business leader that is worth listening to and engaging with.

SPECIAL TOUR
'Behind the Scenes' tour of the Domain Hotel 7:30 to 8:00
Join us after Chip Conley's talk, to hear from hotel team members specific examples of how Chip's strategies and the application of Maslow's Hierarchy of Needs has been implemented at the Domain Hotel. This is a rare chance to see strategies in action.

Official Website: http://www.strategyplus.org/chapters/NorthernCalifornia.php