South Hall
Berkeley, California 94720-4600

This talk discusses how Human Factors research drives design by making grounded leaps from latent user needs to new product and service concepts. Example projects from a variety of domains illustrate contextual observations and co-creation exercises, the basic techniques for grounding insights, with particular attention to how the core value of empathy drives methodological choices. Next, the methodological challenges posed by two non-traditional types of design are discussed: 1) designing to transform organizational cultures and 2) designing services beyond the scope of a single artifact. The talk concludes with thoughts about current frontiers in Human Factors research.

A Special Talk
sponsored by the Berkeley Center for New Media and the UC Berkeley School of Information

Added by egoodman on February 19, 2008