Altius presents Indian Women Entrepreneurs meet August 27, 2009

Inidan Women Enterpreneurs network is India's one of kind women enterprenuer meet. The second IWEN meeting is happening this week. So please make sure you are there!!!:) Do invite other smart women entrepreneurs who might be interested in attending it.

The Speaker: Parameshwaran Venkataraman

Param is an Innovation Consultant and Consumer Anthropologist. In simpler words -- he studies consumers' needs and behaviour, and uses these insights to help companies in making innovative products and services for the consumer. Unlike traditional market research techniques (like surveys), he studies consumer behaviour by actually observing them (sometimes, even spending a whole day or several days with them) - in their homes, on the way to work, while shopping, while eating, while in the bus, etc.