Al Roker To Moderate Discussion Of Minority Markets October 15, 2007

AL ROKER TO MODERATE DISCUSSION OF MINORITY MARKETS,
COLOR BARRIERS, IN BUSINESS THEN AND NOW
AT PACE UNIVERSITY DOWNTOWN CAMPUS OCTOBER 15
WHAT: A classic business case study comes to life at Pace University’s Lubin School of Business. The “Today” show’s Al Roker will moderate a discussion of race and business in light of the experience of companies, notably Pepsi Cola, when in the 1940’s they discovered the economic muscle of minority markets. One of the last surviving members of the historic Pepsi team will speak.
WHO:
• Julian C. Nicholas, a member of Pepsi Cola’s “Special Markets team,” one of the first all-black marketing groups that helped break the corporate color barrier in the 1940’s. Undergraduate head of the Pace student marketing club, he later became a State Department officer and head of protocol for Jimmy Carter’s inauguration.
• Richard Zannino, CEO, Dow Jones & Company and a Pace MBA (1984)
• Maurice Cox, Vice President of Corporate Development and Diversity, PepsiCo
• Stephanie Capparell, a senior special writer at The Wall Street Journal and author of “The Real Pepsi Challenge,” the recent book about the Pepsi Special Markets Team.
WHEN: Monday, October 15, 11:00 a.m. to 1 p.m.
WHERE: Michael Schimmel Center for the Arts, Pace University downtown campus, 1 Pace Plaza (east of City hall on Spruce between Park Row and Gold St.)
RESERVATIONS: Open to the public. Advance reservations required. Contact Matrisha Blyden, [email protected]. 212-618-6592.
OTHER: The event (www.pace.edu/lubin/pepsi.) is the kickoff of Pepsi’s celebration of the 60th anniversary of the formation of this sales team, and is part of the Executives in Residence series of Pace’s Lubin School of Business. Other executives scheduled so far for this academic year include media mogul Robert F.X. Sillerman (American Idol, Elvis, David Beckham) and Home Shopping Network personality Joy Mangano, President of Ingenious Designs.