AiMA - Big Brands Discuss Social Media Initiatives September 30, 2009

Social media has gone beyond fad status to credible marketing strategy. However, few organizations know how to create "working" tactics. Comcast does. AT&T does. The Red Cross does. On September 30, you'll hear how Comcast uses Twitter as a customer service strategy, how AT&T creates authentic conversations with the youth market, and how the Red Cross produces enterprise results on a limited budget.
This event's speakers:

Comcast - Frank Eliason, Senior Director in National Customer Operations @comcastcares
AT&T - Mimi Chan, Director of Wireless Youth Marketing
Red Cross - Wendy Harman, Social Media Manager @wharman
Moderated by BLiNQ Media's Dave Williams, CEO and Co-Founder @blinqmedia

Official Website: http://www.atlantaima.org/index.php?option=com_events&task=view_detail&agid=10