City Road
London, England EC1V 2TT

A well-managed affiliate programme can play a key role in marketing strategies and can offer double-digit increases in sales. However, affiliate marketing, using one website to drive traffic to another, is frequently overlooked by advertisers because although the principles are straightforward putting them into practice can present challenges.

This course will outline the strategies, techniques and tricks to achieve an effective level of contribution and offer tips on refining your existing affiliate programme.

Who should attend?
Client or agency staff who liaise with affiliate networks or deal direct with affiliates. It will also benefit anyone familiar with the principles and practice of affiliate marketing who runs, or is planning, an affiliate programme.

How will I benefit?
You will acquire the technical knowledge to review your existing affiliate marketing programme with the aim of increasing leads or sales. You will also learn how to select appropriate affiliate partners and software and maximise the contribution from your super-affiliates.

What will I learn?
You will gain a practical understanding of all aspects of affiliate marketing from defining a strategy and setting realistic business objectives to selecting and working with an affiliate programme manager and tracking online marketing activities. You will also learn how to review tools, partners and results, for maximum impact, and the best affiliate incentives through a list of the top 10 do's and don'ts.

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Added by E-consultancy on October 27, 2009

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