Advertising Club of New Orleans October 21st Luncheon October 21, 2008

Gaining Competitive Advantage

Through Marketing As Service

By Drew Neisser

CEO, Renegade

What You'll Learn:



* Why "marketing as message" is no longer sufficient to cut through
* How marketing as service is transforming communication strategies across a wide range of product/service categories
* Gain an in-depth look at how new levels of service are transforming various industries
* What you need to do create effective marketing as service programs











Learn More About Our Speaker:

Drew Neisser's

CEO & Co-Founder

Renegade, LLC

Drew Neisser is proud to be a Renegade, the guerrilla & digital agency he founded in 1996. Diapered at Wells Rich Greene, trained at JWT and retrained at Chiat/Day, Drew is all about ideas—the bigger the better. To that end, Drew fathered the TrafficCam and named the Toughbook for Panasonic, hatched the HSBC BankCab, conceived the notorious “Time Me Up, Time Me Down” press party for G-Shock and helped many of his clients win customers and acclaim including being named Guerrilla Marketer of the Year (four times).

Drew has spoken at many industry events including the The CMO Club Summit, DMA’s B2B Marketing Conference, BRANDWEEK’s Next Big Idea Conference, the IAAA “Out of the Box” conference in Amman, Jordan, WOMMA’s Boot Camp and the NYAMA Guerrilla Marketing roundtable. Drew contributes articles to AdAge. Adweek, AdMap, Brandweek, eMarketer, iMediaConnection, MediaPost and Promo Magazine. He believes that the future of communications resides in Marketing as Service – a concept he preaches about at HYPERLINK "http://www.theDrewBlog.com" www.theDrewBlog.com.

Drew sits on the board of The Children for Children Foundation and is on the advisory committee for The CMO Club. He is a proud supporter of Gilda’s Club Worldwide, for which Renegade recently built an online social network. Drew earned a BA in history from Duke University, where he probably spent more time studying old movies than new books. A Southern California native, Drew still dreams of becoming a surfer. He lives in Manhattan with his wife and two teenagers, a long way from hanging ten.

The International House is the official sponsor of the Ad Club of New Orleans

Official Website: http://october21stluncheon.eventbrite.com