Advertising Campaign Planning May 7, 2007

This course dealt primarily with the environment in which advertising must function and with the key
organizations responsible for the creation and dissemination of advertising, it describes also the institutions responsible for the actual development of advertising. It provides an overview of the total campaign planning process, key decision areas that proceed the campaign, strategy and tactics of advertising, and ends by determining if the advertising campaign is effective.

Official Website: http://www.ice-egypt.com.eg/ice29/