The vast majority of businesses recognise the significant role the social web (or social media) now plays in brand communications. Whether conversations are taking place between individuals or large groups, communicating a brand message or providing customer support, the social web is applicable to all customer facing touch points, not just for marketing purposes. To be effective, the social web needs to be fully integrated and complimentary to all other forms of communications, on and offline.
This one day course provides an in-depth look at the reasons why people choose to interact through the social web and how, by understanding their reasons for preferring social interaction, you can increase business value. We also look at multi-channel engagement and how to measure each element to understand the overall impact and value derived. The course will highlight a number of best practice case studies and provide insight into emerging social web trends. The course is extremely interactive and delegates will be encouraged to share their commercial (and personal) experiences.
The final part of the day will include a practical exercise focused around specific business social web needs. Delegates will also benefit from individual reviews of their current social media strategies, undertaken ahead of the training day and discussed on a one to one basis with the tutor.
Added by E-consultancy on May 13, 2010