In this 4 hour training session attendees will explore the tools available for identifying, researching and zeroing in on the right keywords for your SEO or PPC campaign. We will walk through the process in theory first and then work on a real world example that leverages the latest tools available. Students are welcome to bring their laptops to this session. Wireless access will be provided.
Anyone who needs to know where to place keywords for maximum effect, and wants to learn how to mix in additional search term modifiers that will leverage targeted search terms for greater traffic.
Added by SES on March 18, 2009