A Conversation with Thomas Odermatt, Founder of RoliRoti November 10, 2011

Food trucks are everywhere these days, giving innovative chefs the opportunity to showcase their talents without the overhead of a brick-and-mortar restaurant. But it wasn't long ago that the term "roach coach" aptly described both the fare and the clientele of the typical food truck. That all changed when the original food truck pioneer, Thomas Odermatt, brought a custom-built gourmet rotisserie truck from Europe to San Francisco and called it RoliRoti, for "rolling rotisserie."

Come learn about building a successful food truck business, from identifying and seizing opportunities presented by unmet needs, to dealing with complex government regulations, and establishing a reliable supply chain. Hear how this gourmet food entrepreneur overcame immense challenges to build a valuable brand that resonates with customers and employees. Network with innovative and creative professionals from the food and beverage, marketing, technology, and business worlds.

Come join us as Thomas Odermatt, founder and executive chef of RoliRoti talks with Tony Wessling, founder of ChromiumForum and President of The Wessling Group, about the ascendency of mobile cuisine, sustainable farming and healthy eating.

They will discuss the challenges RoliRoti faced as it blazed the trail for a whole generation of food trucks, as well as examining the food trends on the horizon and what they will mean to foodies and regular consumers alike.

Samples of RoliRoti gourmet rotisserie, including Thomas' famous porchetta and chicken, will be a feature of the evening.

Official Website: http://www.chromiumforum.org/?p=31