A Conversation with Peet’s Coffee & Tea’s Roastmaster and Celebrated Costa Rican Coffee Grower from Coopedota September 7, 2010

Learn How Quality Coffee Thrives with Sustainable Practices

Discussion between specialty coffee roaster Peet’s Coffee & Tea and Coopedota, the premier cooperative in Costa Rica.

Doug Welsh, Peet’s Roastmaster and head coffee buyer in charge of selecting, roasting and blending the high quality beans Peet’s is known for.
Roberto Mata, visionary leader of the Coopedota cooperative in Costa Rica who is known for high quality coffee as well as innovative sustainable business and growing practices now being modeled throughout the country.

Event will include a coffee tasting of Alta de Dota, a new, limited edition coffee offering available only at Peet’s.

Alta de Dota celebrates the Costa Rican coffee growing cooperative of Coopedota’s 50th anniversary, and its 20-year partnership with Peet’s Coffee & Tea. Alta de Dota will be offered exclusively at Peet’s Coffee & Tea retail locations and online at www.peets.com from September 1 through October 31, 2010.

ABOUT PEET’S COFFEE & TEA, INC.
Peet's Coffee & Tea, Inc., (PEET), is the premier specialty coffee and tea company in the United States. Peet's buys the highest quality beans in the world, artisan roasts every bean by hand to order, and delivers all of its coffee quickly for superior freshness no matter where it is sold. Founded in 1966 in Berkeley, Calif. by Alfred Peet, who is widely recognized as the grandfather of specialty coffee in the U.S., Peet's has a rapidly growing, passionate customer following that seeks out Peet's coffees wherever they go. Peet's is committed to strategically growing its business through many channels without compromising the extraordinary quality of its coffee. For more information about Peet's Coffee & Tea, Inc. visit www.peets.com.