9th R&D Product Development Innovation Summit June 21, 2011

A 3-day Executive event aimed at identifying and discussing the industry-proven strategies and techniques that systematically increase corporate innovation.

- OVERVIEW -

This Summit will provide participants with a comprehensive snapshot of the Innovation Body of Knowledge for product creation-development-marketing-commercialization functions with specific emphasis on top management enablers to direct these activities. GGI, a 25-year old company, consults and performs both primary and secondary research on innovation and measurement. GGI is well positioned to synthesize both what is known and what actually works in companies. At our Summit we will not be putting any spin on the subject matter, or espousing any methodologies of our firm. Our goal is to intellectually share what is known in this area in 2011 with our participants. We are constantly refreshing the content of the Summit. Your course book will be freshly updated. There will be several interactive exercises.

We will also project what is most likely to happen to Corporate Innovation knowledge and capabilities in the coming decade. For example, Innovation and Intellectual Property will have much more overlap than they have had in the past. For example, did you know that a benchmark case was settled by the courts in January 2011 that will significantly affect revenues from IP in 2011 and thereafter? For example, Marketing and Engineering/Development organizations will be brought closer together than in the past. The most critical organization interface for product development is the Marketing-Engineering interface. For example, Open Innovation will simply evolve into a more sophisticated Supply-Chain activity and become business as usual. For example, R&D Spending will become more bimodal with significant additional funding going to Advanced Development activities. These are but a few of the major trends that are pretty certain at this time.

At the conclusion of the Summit, participants will be current and will have a glimpse of the future. Senior executives wishing to put themselves and their fellow senior executives in a better position to direct and drive Innovation and IP should strongly consider attending. Several of our participants have said, “GGI's Summit is an Executive MBA on the subject of Innovation.”

- ANNOUNCEMENT -

The ability of top managers and professionals to direct and manage Innovation in their companies is the focus of the 9th R&D-Product Development Innovation Summit. The Innovation Summit will be held Tue/Wed/Thur June 21-23, 2011 in metro Boston. The Innovation Summit is a fact and data driven three-day seminar and workshop focused on the select areas of innovation and intellectual property that are tangible and actionable by corporations and their managers.

- Summit Description -

Our quantitative approach to innovation in R&D, Product Development, and Product Commercialization activities emphasizes benchmarking both current performance and leading trends regarding issues that top professionals have to deal with and the decisions that they have to make. For example, do you know which activities and techniques your company currently uses that contribute the most to innovation versus those that simply improve execution? Technical Feasibility Analysis is one of the six most innovative techniques! For example, do you know that there are over 250 available tools and techniques your company could choose to deploy that would likely increase overall creativity and innovativeness? And, that there are about 50 tools worth considering. Some actually increase domain knowledge!

Has your company incorporated any of these innovation tools into its Product Development Process to complement DOE, FMEA, Design Reviews and the numerous other execution-oriented tools that dominate most PDPs? For example, do you know the metrics that are emerging in industry that best capture and/or drive innovative behavior and results at the corporate level? A new "Return On Innovation - ROI" formula is one of them! For example, do you know how to categorize and communicate your registered and unregistered Intellectual Property to maximize market capitalization values by Wall Street analysts? Some frameworks are now several years in practice and are giving companies a leg up on their competitors!

- The 8 Innovation Modules -

The content of the Summit is organized into 8 modules. The Table of Contents of the 600-page Summit Coursebook is available. The duration of each module and the flow over the three days are in our Summit ATaGLANCE and in our 4-page Brochure. A List of Companies that attended prior GGI Summits, along with selected Testimonials from participants, are available. All of these items are easily found on our Summit website, most may be downloaded directly as pdfs.

In summary, the eight modules are:

1. Best Practice Innovation Processes
2. Corporate-Level & Tactical-Level Innovation Drivers
3. Innovation Enablers & Tools: 5 Groups & 50 Items
4. Three Key Innovation Tools & Techniques
5. Semantic Technologies & Knowledge-Enabled Innovation
6. Best Practice IP Valuation, Management, & Communication
7. Open & Outsourced Innovation Frameworks
8. Innovation Metrics & Rewards

In addition at this Summit, GGI will be presenting the set of results of our 2008 Primary Research on Tangible Innovation: Innovation Environment, Innovation Processes, Innovation Branding, Innovation Tools, and Top C-Level Innovation Metrics. Two-hundred corporations participated! As we plan on sharing a majority of this primary research at the Summit, we will also be giving each Summit participant a complimentary pdf of the 100+ page findings and conclusions document as a bonus along with permission for the document posted to your company intranet for the use of all employees. This is a significant value when combined with the Summit.

- Who Should Come -

Our overall approach to the Summit is geared to top-level professionals that manage entire organizations, departments, budgets, and senior program management executives. Numerous companies have brought teams of officers ranging from three to ten in size in the quest to develop an improved and systematic ability to innovate across their employee base. Directors and leaders of technology and product creation activities will gain a high level understanding of what is available to them to systematically embed a culture of innovation, and approaches and alternatives for implementation. Selected techniques will be discussed as examples to illustrate the range of options available. The techniques that a "pure innovator strategy" company might pursue are often different than a company that wishes a "balanced product portfolio strategy." Please be sure though, the level of discussion at this Summit is geared to top management and their ability to direct these activities.

We always offer significant discounts to companies that bring Company Teams of three or more people, $254 per person. Early Bird Rates, effective through the close of business Pacific Time on FRIDAY April 29, 2011, save Individuals $200 per person and an additional $170 per person for members of Company Teams.

Reserve your place today - space is limited.

- Summit Faculty -

This Summit will be led by Bradford L. Goldense, an internationally recognized expert on R&D and product development innovation and metrics. He will be accompanied by John M. Cronin, a leading authority on intellectual property management and valuation and the creator of IBM's Patent Factory. James W. Todhunter, EVP & CTO of Invention Machine Corporation will discuss semantic technology and knowledge-enabled innovation; and demonstrate one of the world's most powerful innovation tools for technical, business, and legal professionals. John R. [Dick] Power, a subject matter expert in program and project delivery, will instruct and lead discussions. Dr. Hans Ludi, a subject matter expert in diagnostics and clinical sciences, will instruct and lead discussions. Together, the five faculty have over one-hundred fifty years of industry experience.

- Location -

Our location is convenient from either Boston-Logan or Providence-Green [great rates] airport. Mention GGI's Summit when you call the hotel. This newly upgraded Sheraton Conference Facility is completely wi-fi, has all amenities, a great walking trail, and boasts a five star chef. For more information about the conference hotel, alternative hotel accommodations, transportation, restaurants, and other information, please find "I'm Already Registered" on the Home Page of our Summit website.

For more information about Goldense Group, Inc. [GGI], a twenty-five year old internationally recognized company in the areas of product development and measurement, go to www.goldensegroupinc.com, or give us a call at 781-444-5400.

We hope you will be able to join us in June for some Tangible Innovation!™

! Thank you for considering our Summit !