5th Annual BIMA Cross Media Forum September 18, 2009

5th Annual BIMA Cross Media Forum – Challenger brands Generating Affinity Through Multi Media
Speakers to-date:
• Shar VanBoskirk - VP/Principal Analyst, Forrester (moderator)
• Darryl Gehly - Executive Vice President, Isobar North America
• Pam Erickson, SVP Corporate Communications, E*TRADE FINANCIAL
• Mark Skidmore - Director of Advertising and Promotion, Blue State Digital
Case Study Presentations:
• E*TRADE
• Nikon
• The 2008 Presidential Election
In the ever-changing and increasingly fragmented media environment, marketers must develop multi-platform advertising strategies to effectively reach their target markets. The BIMA Cross Media Forum was created to bring together leading agencies, marketers and publishers to have an open dialogue on the challenges, successes and realities of executing across multi-media platforms.
Now in its fifth year, this half day forum will offer actionable, solution-oriented recommendations for planning, creating, implementing and measuring successful cross media programs. This breakfast event will include one keynote address and three case studies.
Follow this event on Twitter using hashtag #BIMA