4A's: How to Sell Creative Work to Clients February 15, 2011

Presenting creative work to clients or prospects is not as much about presentation skills as it about selling skills. Clients need to be transformed from "creative evaluators" to "creative champions." If your clients are discussing the color and font, they are still in creative evaluator mode and this workshop will help you to turn clients into champions of your creative work instead of killers of great ideas.

This all day workshop, conducted by Brian Schnurman of Filament, Inc., explores how to turn creative staff from presenters of work to proponents of work, and how to sell the big idea instead of the details.
Topics to be covered include:

* Getting clients excited about the creative (both traditional and digital), so they are willing to take a risk;
* Helping clients understand the role of digital and viral campaigns;
* Creating more "theater of the mind" through set up, and physical delivery of concepts;
* Establishing your credibility with the client;
* Presenting ideas with greater impact, clarity and focus;
* Helping all types of clients understand and personally relate to the creative;
* Becoming more persuasive;
* Projecting enthusiasm for all work (not just their own work);
* Holding the listener's attention and become more engaging;
* Handling difficult client objections and questions without becoming defensive; and
* Presenting effectively as a team.

Schedule
8:30–9:00 AM: Registration and Continental Breakfast (included in registration fee)
9:00 AM: Workshop begins
12–1:00 PM: Lunch (included in registration fee)
4:30 PM: Workshop adjourns

Registration Fees
Early bird through 01/17/11
$225 per person, 4A's members
$275 per person, AAF Dallas members
$325 per person, Non 4A's members

After 01/17/11
$275 per person, 4A's members
$325 per person, AAF Dallas members
$375 per person, Non 4A's members

Official Website: https://www.aaaa.org/pages/events.aspx?webcode=EventInfo&RegPath=EventRegFees&REg_evt_key=59ff268e-ab57-4b45-967c-77c042a4847b