21st-Century Brain: Neuroscience, Shopping, and Voting February 23, 2008

With Joshua Freedman -- UCLA Psychiatry Professor
Panel Discussion Hosted by Pireeni Sundaralingam

What makes us choose one beauty product over another, or one presidential candidate over another? How free is our free will in the 21st century? Dr. Joshua Freedman of FKF Applied Research and Hans Lee of EmSense join cognitive scientist Pireeni Sundaralingam to examine how retail companies, economic think tanks, and political campaign organizers use neuroscience to change the ways we think and feel.

Host Pireeni Sundaralingam likes hiking around on the Nabokovian ridge where "scientific knowledge meets artistic imagination." Educated at Oxford, she has held national fellowships in both cognitive science and poetry, and was the founding director of the Number Perception Laboratory at California State University, Los Angeles.

Official Website: http://www.exploratorium.edu/pr/documents/08-2February.html