WTIA Email Evolved | July Marketing SIG July 15, 2008

Email has moved out of the cave and is walking upright. It's time for a fresh look at the most personal advertising medium. To connect with customers you'll need more than just a good subject line. The inbox can be a crowded and hostile environment. In this energetic session you'll get an introduction to current email trends and discus how email can boost your company's connection with the community and your customers. From sign up to list management to email design and legal issues, you'll get a well rounded foundation on the new state of email. Email has evolved.

Speaker: Kirk Bentley | Email Marketing Account Manager at POP

Kirk is the email marketing specialist at POP. It's his job to know everything there is to know about the art and science of email and deliverability. Kirk works with dozens of arts organizations each day - from training new users and one-on-one consulting to strategizing and studying how successful arts organizations use digital marketing.

Official Website: http://www.washingtontechnology.org/pages/events/events_events_wsaevent.asp?EventID=737