Wireless Developer Forum March 10, 2008

Key issues addressed include:

* Open vs. Proprietary platforms - Unraveling recent developments to distinguish facts from fiction
* Analyzing the revenue potential of Social Networking
* Bridging the gap between consumer spending and industry profitability, with Advertising revenue
* Data access and Service pricing and strategies - success and failures
* Commercial choices for revenue : partnerships, revenue shares, billing solutions
* Navigating the route to market - the most common failings and their solutions, business barriers, and the ideal path
* Usability for complex multimedia - mitigating mistakes, and examining "hot" user interfaces and their success
* Widgets- the business impact for operators and device manufacturers/designers
* Performance barriers for media-rich applications: graphics acceleration issues and battery-life optimization

This forum, in the heart of the UK's wireless industry, brings together world-leading specialists, including speakers from:

* ACCESS
* Juniper Research
* AMobee
* Enders Analysis
* Mobile Interactice Group
* Wireless Informatics Forum
* Openwave
* ARM

Critical benefits

* Listen to important updates on the current market
* Hear a balanced view on issues
* Gain insight to focus your business
* Learn lessons from case studies
* Network with the industry to build relationships
* Source practical and valuable advice

Business impact expected by delegates from attending WDF Conferences

* 83% - to increase productivity/service quality
* 80% - to increase sales
* 75% - to decrease development costs

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What is said about the Wireless Developer Forum
"The highest level of developer players i have seen at an event", Lauri Hirvonen, Nokia
"Great event with lots of networking opportunities." SY, dotMobi
"Really helpful to mobile software development and helping understand the latest trends. Great event." XQ, Project Manager, Huaygame

"WDF Conferences bring together management-level influencers and experts across the wireless applications value chain - organisations including software and service developers, mobile operators and service providers, content providers, wireless device manufacturers and other relevant technology providers." Research Director, WDF, Dr John Massey

The Wireless Developer Forum is an independent and technology-agnostic organisation, that provides market updates and intelligence, case study information and commercial perspectives on the business of wireless application and service development.

Official Website: http://www.wirelessdeveloperforum.org/index.asp?page=event_overview&id=126