Groundswell: Winning In A World Transformed By Social Technologies
Companies often approach social computing as technologies to deploy--a blog here, a podcast there--to achieve a marketing goal. A more coherent approach starts with defining the target audience and the relationship you want to build with them.
Whether you use social media for branding, web site optimization or just improved communications, you need to analyze customers' Social Technographics first, and then create a corresponding social strategy.
At the Norcal BMA January Networking Luncheon, join Forrester VP and Principal Analyst, Charlene Li to learn more.
$35.00 for members and $48.00 non members.
Official Website: http://norcalbma.org
Added by FullCalendar on January 11, 2008