Why Designers Fail and What to Do About It, with Scott Berkun April 14, 2009

How often do you celebrate failures? Yes, you heard that right. Most
shun failure, but in the right environment, you can get past the
fears and inhibitions, and put the amazing power of studying
failures to work for you.

All those who participate in design, from interaction designers, to
usability engineers, to managers and IA masters, fall victim to the
same challenges when trying to bring good design into the world.
From politics, to hubris, to downright incompetence, there is much
we can we learn by confessing to, and examining the causes of, our
failures. Success stories provide few lessons since everything went
well. It’s the near-successes, the almost worked stories, and the
complete failures that provide us the greatest education in how
successful design happens.

This fun, interactive talk, was one of our most popular at User
Interface 13 last Fall. It explores why designers fail and offers
advice, based on research from over 300 designers and engineers, on
how to learn from and triumph in the face of these situations.

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