What Would Jesus Buy? South By Southwest ENCORE SCREENING! March 17, 2007

Produced by Morgan Spurlock (SuperSize Me)!

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No one has ever consumed as much as Americans today. And at no time do we consume more than at Christmastime. As the holiday shopping season grows longer, and the malls open earlier, we're losing something we may never get back.Performance Activist Reverend Billy and the Church of Stop Shopping are on a mission to Save Christmas from the Shopocalypse. Backed by his Gospel Choir, the Reverend travels coast to coast to address the shopping addictions which afflict us. The Church saves souls through parking lot revivals, cash register exorcisms, and more; ultimately leading to the Reverend's arrest on Christmas Day.Our exploration also includes informative visits from psychiatrists, politicians, kids and their overspent parents, and others, each helping to examine our holiday season and other conditions challenging Americans year-round.

Official Website: http://2007.sxsw.com/film/screenings/film/F8639.html