What Happens to Online PR? April 21, 2009

What Happens to Online PR?

The online world means that reputations are being built, and destroyed, on blogs, review sites, message boards and now twitter. Your search ranking might plausibly be described as a reputation index. But has the PR industry moved fast enough to cope?

Communications have become democratised and where, historically, there might have been a couple of dozen journalists to contact in any given sector, there is now an army of millions of active commentators. The age of reputation management through lunch with the editor has ended.

So is there still an argument for a space for PR in the boardroom? The emergence of new skill sets around search, analytics and social media means that new players are jockeying for position and claim a better understanding of the world of new media communications. Is PR past its prime?

This event will take the form of a debate, although with a tweaked format to allow plenty of audience participation.

There will be partially-free drinking and plenty of space for argument after the debate.

The Panel:

Mat Morrison (Chair) - Digital Planning Director at Porter Novelli
Stuart Bruce - MD and founder of Wolfstar
Antony Mayfield - Head of Social Media at iCrossing
James Warren - Global Head of Digital at Weber Shandwick
Roger Warner, founder and MD of Content and Motion.

Book Now: www.nmk.co.uk/events

Are you eligible for the discount price? Yes, if you have fewer than 10 employees; are a student, freelancer or unemployed; or work for a not-for-profit or a charity.

Should you have any further queries regarding this event please do not hesitate to contact me at: jenny [email protected] or visit us at: http://www.nmk.co.uk/events