WebDev / Web 2.0 SIG: Web Metrics advances User Experiences
Web Metrics was developed for PPC, but it has now become the tool for managing all forms of marketing across multiple media. The power of data! Andreas Ramos, a Google Adwords Professional will share with us the newest advances in Web Metrics and how the Analytics will improve our site effectiveness. The analytics strategy has become more powerful, improving the way we use the data . Traditional SEO is totally over. We will go over the ways Analytics is being used for managing all forms of marketing across various media, including SEO, PPC, bulk email, link placement, PDAs, radio, TV, newspapers, coupons, and so on. See how they build a general analytics strategy to encompass these new marketing systems. Because nearly all media have become digitized, it's now possible to track everything. Digital marketing is fundamentally customer-centric, benefits-driven. He'll also talk about multivariate testing (utterly critical now) as well as landing pages and how to build a better user experience by listening to the customer, (web metrics).
Andreas and Stephanie are finishing a book on this subject for McGraw-Hill, to be published worldwide (Europe, North America, Asia), 50,000 copies, in all bookstores. McGraw-Hill will also sell this as a textbook to universities and MBA schools, plus corporations.
Free for members, $10 pre-registered non-members.
Official Website: http://www.ebig.org
Added by FullCalendar on March 12, 2008