Web Analytics - Measuring Engagement In The Social Media Revolution August 13, 2008

This event will focus on the measuring user engagement on and off your web site. With the rise of social media, the conversation is taking place on blogs, social networks, forums, online communities, IM and chat clients. Companies need to measure how users are participating in the conversation in all the different places and the impact of that on their businesses. Companies need to be able to capture, mine, aggregate, and analyze data in the attention economy beyond the corporate web site and turn that data into actionable intelligence. By monitoring the net conversations, companies can identify pain points, opinions, and opportunities that would otherwise be missed. Learn from the experts about this cutting-edge topic and how it affects your business and how your business can be part of the conversation.

Who Should Attend
Web Analytics Professionals, Social Media Strategists, SEO Practitioners, Online Retailers and Online Advertisers.

Speakers
Carla Bourque, VP Media & Entertainment, Nielsen Online
John Squire, Chief Strategy Officer, Coremetrics

For more info http://www.webguild.org/events/event_details.php?event_id=973877670

Online Registration for Members: $35 and Non-Members: $65. Onsite, add $5.

Official Website: http://www.webguild.org/events/event_details.php?event_id=973877670