Voted # 1 Hotel Party on the Beach December 30, 2010

Celebrate New Year’s Eve 2011 on top of the world at Gansevoort Hotel South Beach rooftop, Plunge. Live the privileged high life with sensational Miami style at this sleek and sexy tropical oasis located on the rooftop of one of Miami’s most highly sought-after five-star hotels, The Gansevoort South Beach.

Welcome to Plunge. From the moment the elevator opens onto the breathtaking 26,000-square-foot palm tree fringed Brazilian Ipe deck with a 110-foot pool, you’ll know you’ve arrived at the most exhilarating and sophisticated party paradise Miami has ever seen. Located 18 stories above Miami’s famed South Beach, the spectacular 360-degree panoramic views of the Atlantic Ocean and Miami’s sexy cityscape set the perfect backdrop for any occasion, best of all, New Year’s Eve! Celebutantes, models, jet-setters and the upper echelon of Hollywood have all been captured at play indulging in frivolous daytime and nighttime escapades. If these poolside lounges and VIP cabanas, could talk… scandalous! How fabulous is Plunge? Plunge was the locale selected by Bravo TV’s Miami Social cast for their weekly gatherings of divine cocktails, high drama and scandalous gossip.

The critics and A-listers have spoken and this is what they have to say about Plunge at the Gansevoort south Beach Hotel; – “Best pool in Miami to date” – TheStreet.com – “Highlight of the Gansevoort is the rooftop” – Drive – “Over the top playground” – Travel+Leisure – “One of he most dramatic architectural pools” – TheStreet.com – “Top 15 hotels of the world to watch” – Leisure – “Stunning panoramic views” – Ocean Drive Magazine – “Has definite wow factor” – TheStreet.com – “Spreading the hipness” – New York Daily Post

Plunge at the Gansevoort Hotel South Beach is the incomparable top Miami party destination for New Year’s Eve 2011. The scintillating party vibe will be full throttle with an intoxicating atmosphere that will be the talk and toast of the town. Highlights of New Year’s Eve 2011 extravaganza include: – Hosted by Kourtney Kardashian, star of the E! reality show Keeping Up with the Kardashians

– Live NYE 2011 countdown – Champagne toast at midnight – A live performance by a world renowned DJ spinning sets of hip-hop, dance, rock, ‘80s and Top 40 all night long