Virtual Goods Summit 2009 October 29, 2009

Virtual Goods Summit University - Thursday, October 29, 2009
Virtual Goods Summit - Friday, October 30, 2009
Westin Market Street
San Francisco, CA
http://www.vgsummit.com/2009

The market opportunity for virtual goods continues to expand as developers and publishers get a deeper understanding of how virtual goods work and how best to maximize the business opportunity around them. The 2009 edition of the virtual goods summit will bring together thought leaders in this space to talk about what's changed, what's working, and the key challenges facing the industry.

Confirmed Speakers and Panelists

* David Wallerstein, Tencent
* John Earner, Playfish
* Min Kim, Nexon
* Dai Watanabe, DeNa Global
* Andrew Trader (A.T.), Zynga
* Steve Meretzky, Playdom
* Amy Jo Kim, Shufflebrain
* Nils-Holger Henning, Bigpoint
* Jameson Hsu, Mochi Media
* Brian Balfour, Viximo
* Adam Caplan, Super Rewards
* David Marcus, Zong
* John Smedley, Sony Online Entertainment
* Zhan Ye, GameVision
* Ron Hirson, BOKU
* Siqi Chen, Serious Business
* Keith Rabois, Slide
* Shanna Tellerman, Wildpockets
* Bill Wang, Perfect World
* Geoff Cook, MyYearbook
* Lisa Rutherford, TwoFish
* Robin Chan, XPD Media
* Dave Etling, InComm
* Ludovic Bodin, CMUNE
* Anu Shukla, Offerpal Media

Virtual Goods Summit University
This year we'll be offering a half-day seminar designed to provide a comprehensive overview of the key fundamental drivers of virtual goods business models. Our group of experts will cover topics ranging from why virtual goods are effective to the ins and outs of managing a virtual economy. Whether you're new to the space or just looking for an opportunity to get additional insights and perspectives, we encourage you to join us for the day and learn from some of our industry's leading thinkers. Space is limited, so register now if you plan to attend. We're going to cover a lot of critical topics, including the following:

* Virtual Goods - Why and How They Work
o Amy Jo Kim, Shufflebrain
* Getting Started with Virtual Goods and Virtual Gifts
o Brian Balfour, Viximo
* Launching Your Virtual Currency - A Case Study
o Jameson Hsu, Mochi Media
* Managing and Marketing a Virtual Goods Offering
* Managing a Virtual Economy - What You Need to Know
* The Payments Landscape - Virtual Goods Payment Options
o Ron Hirson, BOKU
o Adam Caplan, Super Rewards
* Optimizing Your Payments Infrastructure - A Publisher Case Study
o Siqi Chen, Serious Business

Virtual Goods Summit
The 2009 version of the Virtual Goods Summit is on track to be a fantastic event. We're hard at work in securing a strong lineup of speakers who will come armed with data and perspective to share with all in attendance. If you're active in the virtual goods space, this is a must-attend event. A current agenda for VGS (subject to change) is below:

8:30 AM to 9:30 AM - Breakfast and Registration

9:30 AM to 10:00 AM - Welcome and Opening
* Charles Hudson

10:00 AM – 10:45 AM - Panel: Lessons from the Leaders
* Min Kim, Nexon
* David Wallerstein, Tencent USA
* Bill Wang, Perfect World
* Dai Watanabe, DeNA

10:45 AM – 11:15 AM - Talk: What US Game Developers Need to Know about Free-to-Play in China
* Zhan Ye, Gamevision/Giant

11:15 AM – 12:00 PM - Panel: Virtual Goods and Social Networks
* Geoff Cook, MyYearbook
* John Earner, Playfish
* Steve Meretzky, Playdom
* Keith Rabois, Slide
* Andrew (A. T.) Trader, Zynga

12:00-1:15 PM - Lunch

1:15 PM – 2:00 PM - Panel: Virtual Goods – A Global Perspective
* Robin Chan, XPD Media
* Ludovic Bodin, CMUNE

2:00 PM – 2:30 PM - Talk: Blending Subscriptions and Microtransactions
* John Smedley, Sony Online Entertainment

2:30 PM – 3:15 PM - Panel: MMOs and Virtual Worlds
* Shanna Tellerman, WildPockets
* Nils-Holger Henning, Bigpoint

3:15 PM – 3:30 PM - Afternoon Break

3:30 PM – 4:00 PM - Talk: TBD
4:00 PM – 4:45 PM - Panel: Payments Infrastructure for Virtual Goods
* Dave Etling, Incomm
* David Marcus, Zong
* Anu Shukla, Offerpal Media

4:45 PM – 5:30 PM - Panel: TBD

6:00 PM - After-Party Hosted By Offerpal Media

Please checking our website at http://www.vgsummit.com/2009 for full details. If you and/or your company are interested in sponsoring or speaking at the conference, please email Charles Hudson at [email protected].

We've also set up a discounted rate with the Westin for VGS attendees: http://www.starwoodmeeting.com/StarGroupsWeb/booking/reservation?id=0908265999&key=9F53D A limited number of rooms are available at this rate, so act quickly!

Official Website: http://www.vgsummit.com/2009