VCTaskforce - Using Social Media Platforms in Business and Enterprise March 31, 2010

Facebook, Linkedin, Twitter have emerged as leading social media platforms for consumers and have seen an increase in usage for business and enterprise.

Is Web 2.0 destined to play a big role in Enterprise 2.0? What are the potential benefits, best practices and pitfalls? What businesses and which business activities are best suited to take advantage of it? Is new business development, sales, marketing , CRM, customer retention made more efficient by Web 2.0 platforms? How can these platforms help the enterprise's bottom line when they are still evolving?

How can enterprise software be integrated with the social media platforms? How does an enterprise take advantage of open platforms and APIs that these platforms provide? Is interoperability and collaboration across the enterprise and extended enterprise assured or do workarounds need to be designed around roadblocks? Will the social media platforms be customized for enterprise and will data mining be possible?

The VC taskforce panel of experts will discuss in detail the use of social media platforms in business and enterprise and highlight some of the challenges and opportunities for developers, entrepreneurs and VCs.

Moderator: Prashant Shah, Managing Director, Hummer Winblad

Panelists:
Jitendra Kavathekar, CEO, Twiki
Rahim Fazal, CEO and Co-Founder, Involver
Ranjith Kumaran, Founder and CTO, YouSendIt
Tony "Frosty" Welch, Lead Social Media Strategist & Community Manager - Personal Systems Group, HP
Murali Rajagopalan, Sr. Manager Application IT, Oracle
Fabio Rosati, President and Chief Executive Officer, eLance

Agenda:
6:00 - 7:00 Registration, Networking
7:00 - 8:00 Panel Discussion
8:00 - 8:30 Q&A

Hors d'oeuvres, wine and soft drinks will be served.

Official Website: http://www.VCTaskForce.com