Value: Learn What You're Worth, and How to Get It May 23, 2008

Do you know what you're really worth? Can you explain your true value to your clients?

During an economic downturn, it's more important than ever to avoid the commodity trap and differentiate yourself from the competition. Instead of cutting your prices to accommodate tight budgets or compete with offshore service providers, you need to show existing and new clients that you can give them something they can't get anywhere else at any price.

In February 2007, Gerald Sindell's "Differentiation Forward" presentation taught BACN members to sharpen the individuality of their offerings immediately and for the long term. This year he's sharing his Map of Value, which gives us a radical new way to understand pricing.

In this session you will learn:

* The path to the most valuable possible differentiation you can create for yourself and your business.

* A complete new pricing model for yourself, and for your clients.

* How to take the lid off your earnings potential.

Note: this session will be recorded on video.

About the Speaker:

Gerald Sindell's clients include many of the world's leading consultants, CEOs, and consulting organizations. His latest book, The Endleofon: How to Think Like a Genius, will be published this winter by New World Library. His next book, Value, presents a new taxonomy of worth. His company, Thought Leaders Intl., has been developing intellectual property and guiding the publishing process for thought leaders in many fields for more than twenty years.

$30 in advance by credit card; $35 cash or check at the door as space permits.

Official Website: http://BACNetwork.com