Jason Ryan will be talking about a framework for measuring engagement online, presenting some case study material about how iCrossing has put this into practice - and how this framework can help to inform user experience strategy, design and evaluation.
The overall structure for the presentation will be:
* What is engagement?
* Presentation of a user-centric framework for evaluating online engagement
* Insights from using the framework
* How measurement can be monetised
* Designing for engagement
Added by danny.hope on September 9, 2008