'Use Or Be Used: Navigating Well In The Always On Society February 28, 2008

People are ingesting information in greater quantities and at faster speeds than ever before. A new generation of tech companies are raising the stakes even further – encouraging the always on and always connected lifestyle and supplying consumers what they need to feed their latest addiction. At the same time that more of these types of services are emerging, there is a growing backlash against the rising tide of data with some psychiatrists even warning of acquired attention deficit disorder.There are certainly benefits, both to the companies who provide the technology and to the consumers, but what are the costs? How can businesses ride the wave of this new phenomenon to entice and keep customers without blending into the background? What are the real effects of the connected lifestyle on business productivity? This Churchill Club panel will bring together some of the business leaders serving this space to discuss:•The market opportunities•The difficulties of reaching the always overloaded consumer•The secrets to making information interesting, presentable and digestible in even the smallest available moments•How information consumers can use constant connectedness to their advantage and not become part of the feeding frenzy