C.so Stati Uniti 23
Turin, Piedmont

"The first European regional conference of the Usability Professionals’ Association (UPA) will take place in Turin, Italy, when the city is also the 2008 World Design Capital. 400 participants are expected to attend.

The theme of the conference is 'usability and design: cultivating diversity'.

Usability and design are professional approaches that are often seen separately. Usability is perceived to be focused on establishing standards, rather than a culture of practices to make products and services simpler, easier, and more pleasant to us. Design on the other hand is often connected to creativity and innovation.

This conceptual separation - which this conference sets out to overcome - is reflected in how the consultancy market is composed, how companies organise their staff, and the different professional languages in use.

In order to transcend this separation, understanding and cultivating diversity is crucial, especially in Europe - a continent characterised by great diversity.

Inspired by the 'Slow Food' cultural movement, which aims to protect and defend our world's heritage of agricultural biodiversity and gastronomic traditions and has its headquarters nearby Torino, the European UPA members are invited to bring their own original contributions to the growth of the usability culture and practice."

Official Website: http://www.upaeurope2008.org/

Added by nico_macdonald on December 6, 2008

Interested 1