Unlocking the Marketing Mysteries of China and Japan July 23, 2008

Unlocking the Marketing Mysteries of China and Japan

Learn concrete strategies and tactics that turn the potential into revenue

Northern California Business Marketing Association (NorCal BMA) announced its Wednesday, July 23rd lunch meeting program; the featured keynote speaker is Flemming Mahs, Partner, Worldwide Market Creators (WMC).

The Asian market can be incredibly lucrative, but also incredibly elusive. It's sometimes difficult to know how to define the potential market, let alone break through and reach it. How do you tap into these hard-to-reach markets. Flemming Mahs, who has 15+ years of global sales, marketing, product management, and operations experience, will go in-depth on winning marketing efforts in Asia. Based on a recent case study, he will discuss surveying the markets and defining the Total Available Market needed to create your strategy and ultimately increase sales revenue.

Flemming L. Mahs, MBA, CPA, Ph.D is a Partner at Worldwide Market Creators, an agency that helps marketing and sales professionals identify market segments and then develops the strategies and tactics necessary to realize revenue. Mr. Mahs specializes in identification of local customers in China and Japan for major US OEM new product launch. WMC serve multinational OEMs as well as start-ups.

$40 for NorCal BMA members, $45 for Silicon Valley American Marketing Association and PRSA Members, $53 for non-members.

Official Website: http://norcalbma.org