TRU: New Media: Using Video as a Marketing Tool July 28, 2010

Theater Resources Unlimited (TRU) The Players Theatre and Back Stage present the industry panel New Media: Using Video As a Marketing Tool on Wednesday, July 28, 2010 at 7:30pm at The Players Theatre Mainstage, 115 MacDougal Street (below W. 3rd Street), NYC.

Through TRU’s Industry Panel on New Media, audiences will learn about generating usable content for new media within the guidelines of Actors' Equity Association, using multiple platform formats for maximum efficiency, internet video usage, video hosting, how and where to post, Facebook integration with YouTube, demographic analytics of different posting sites and more. Panel will include video presentations of actual website content.

Panelists will include: Hillary Cutter, Commercial Producer (Co-Founder/ Co-Producer Van Hill Entertainment, ROOMS A Rock Romance) Owner/Executive Producer of Cutter Productions + Management (Commercials/Promos, Music Videos, TV/Film, & Integrated Web content); Edward Highfield & Evan Frushtick, co-founders of Project Pause video production and multimedia marketing; Jeremy Handelman, commercial producer (White's Lies, F#@king Up Everything), principal of Off The Leash Productions (commercials, trailers, viral videos, promos, event videos and actor reels); Philip Katz, producing director Broadway Theatrical (ImaginOcean).

Doors open at 7pm for networking and refreshments, panel starts promptly at 7:30pm. FREE for TRU members; $12 for non-members. Please call at least a day in advance for reservations: 212/714-7628; or e-mail [email protected].