TRU Industry Panel: What Are We Going to Do About Off-Broadway? March 30, 2011

Theater Resources Unlimited (TRU), The Players Theatre and Back Stage present the industry panel What Are We Going to Do About Off-Broadway? on Wednesday, March 30, 2011 at 7:30pm at The Players Theatre, 3rd Floor Loft Theatre, 115 MacDougal Street (below W. 3rd Street), NYC.

Off-Broadway used to be a developmental playground for new works, an affordable environment for risk taking and experimentation. Now the high costs of producing and marketing commercial off-Broadway shows have made it virtually impossible to break even or turn a profit, with some notable exceptions. Is off-Broadway now best-suited for not-for-profit productions? We will look at what shows work off-Broadway, some new commercial models for producing that might make off-Broadway feasible, and how we can re-purpose off-Broadway and perhaps brand it for greater success than is currently the norm.

The panel will include Ken Davenport, producer (off-Broadway: "Miss Abigail's Guide to Dating", "Mating and Marriage", "Altar Boyz", "My First Time"; "Broadway:13", "Oleanna" revival, "Blithe Spirit"  revival); Alan Schuster, producer (off-Broadway: "Play Dead"; Broadway: "On the Waterfront", "Damn Yankees" revival, "Play On!"); and Cheryl Wiesenfeld, producer (off-Broadway: "Play Dead", "The Exonerated", "In the Continuum", "The Waverly Gallery"; Broadway: "Legally Blonde", "A Steady Rain", "Dirty Rotten Scoundrels", "Caroline or Change").

Doors open at 7:00pm for networking and refreshments, panel starts promptly at 7:30pm. FREE for TRU members; $12 for non-members.Please call at least a day in advance (or much sooner) for reservations: 212/714-7628; or e-mail [email protected]