Transparent CPL Advertising: The Biggest Missed Opportunity in Your Online Strategy October 15, 2008

Date: Wednesday, October 15, 2008 Time: 1:00pm EDT / 10:00am PDT

In a tough economy, brand marketers and agencies are adding transparent Cost-per-Lead (CPL) advertising to their banner and search campaigns and increasing returns on their marketing dollars.

Sign up for this webinar and learn practical steps you can take today to run open and transparent CPL campaigns. Find out how you can run online banners on CPL pricing models, and optimize campaigns by mapping leads to their sources. Finally, learn from real-life case studies how Fortune 500 marketers and SMBs are engaging brand leads through e-newsletters, community sites and other member acquisition programs.

Presenter: Zephrin Lasker, CEO and Co-founder, Pontiflex

Sponsored by Pontiflex.

Official Website: http://www.searchenginestrategies.com/webcasts/