Top 5 Things You and Your CEO Must Know About Successful Partnering May 22, 2007

Find out the top 5 things you and your CEO should know about successful partnering: Winner's Collaborate: Companies that collaborated extensively outperformed their competitors in both revenue growth and operating margins over a five year period. Success begins at the top: Executive sponsorship is a critical success factor, but what is it? Best Practices in Alliance Management Pays Off: A few of the right tools can boost your success rate. Find out what tools successful collaborators depend on. Build, Buy, or Partner: Know the right strategy to use, when, and the tradeoffs, and payoffs of each. Alliances are not DEALs: Understand how to build sustainable alliances that fuel growth and innovation.

SPEAKER
Norma Watenpaugh, founding principal of PhoenixCG, is an acknowledged expert in partnering best practices and has had extensive experience in partnering, alliances and channel development. Ms. Watenpaugh has built bootstrap partner programs in startup environments and has scaled those programs to handle the needs of large enterprises with thousands of partners, leveraging hundreds of millions of revenue. Industry experience includes enterprise IT (hardware, software, and hosted systems), supply chain logistics, and telecommunications. She is a Global Board Member of the Association of Strategic Alliance Professionals and editor the Alliance Best Practices Bulletin for the association. She was a Regent's scholar at the University of Nebraska and holds an MBA from Santa Clara University with a Marketing Emphasis.

WHO SHOULD ATTEND
Entrepreneurs; venture capitalists; angel investors; executives with the following titles: CEO, CTO, Founder, President, CMO, VP of Marketing, VP of Sales & Marketing, VP of Strategic Alliances, VP of Business Development, VP of Product Management, VP of Products; and senior managers in the following roles: Engineering, Channel Marketing, Product Marketing, Partner Marketing, Market Development, and Marketing Communications

$50.

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