Tips for Marketers Coping With a World Where Messages Don't Matter October 16, 2007

American Marketing Association and WebEx sponsored event.

SPEAKERS:

- Paul Gillin, Author, "The New Influencers: A Marketer's Guide to the New Social Media"
- Marla Chupack, Moderator, American Marketing Association

WEBCAST DETAILS

Personal publishing, digital video, podcasting and social networks are changing the media world. Increasingly, consumers will access only the information they want when they want it. Technology will filter out unwanted messages, making traditional advertising a less and less effective medium. Marketers who persist in trying to deliver a message will be frustrated by an audience that simply doesn't want to listen any more.

But there is hope and opportunity in the media revolution.

In this webcast, writer and consultant, Paul Gillin, will help you sort out the chaos in new media. Using concrete examples from his book, "The New Influencers: A Marketer's Guide to the New Social Media," Paul will offer tips on how marketers can leverage new digital channels to create customer relationships built on trust and conversation.

Paul is an award-winning writer, a content-marketing consultant, and a veteran technology journalist with more than 23 years of editorial leadership experience. He was founding editor-in-chief of TechTarget, one of the most successful new-media firms to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld, the newsweekly for IT leaders. Paul is also a research fellow at the Society for New Communications Research. Paul blogs at www.paulgillin.com.

This webcast will benefit Marketers of all levels and C-level executives who want to leverage new digital channels to create better customer relationships.

REGISTER: http://www.finervista.com/WebEx_TipsforMarketers_Featured/
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