Thriving and Surviving in this Economy With Smarter Marketing May 11, 2010

Scenario: 35% of your business is linked to one industry or linked to one customer. That industry is in big trouble and companies are falling out fast or your customer goes out of business. What do you do?

What does it really take to turn a suspect into a prospect into a customer? Can marketing really help?

*Follow up on follow up
*How many touches before you register them?
*What is your competition doing?

What can your business do today to be more relevant?
How do you know what to change?
How do you know what is working?
How do you decide where the best place is to invest marketing dollars?

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